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Magical fashion night

Ušče shopping center and XYZ teamed up & gathered all the fashion lovers, guests from the world of art, sport and business in one place at the highest point of Belgrade. The result: spectacular evening full of #NEWFASHIONIDEAS

New Trussardi collection premiered at the white palace, Belgrade!

The hosts of the event were Ms Gaia Trussardi, the owner of the brand, HE Mr Giuseppe Manzo, Italian Ambassador to Serbia and Sportina Group with their premium fashion store XYZ.

The first Croatian Esprit store is now opened!

The store was opend with in the spirit of the original campaign #ImPerfect through fun and dance colored content.

New store opening: Esprit!

International youthful lifestyle brand offering smart, affordable and luxury is now available in Ljubljana!

First Superdry opening party!

In Maribor, for the first store opening in Slovenia, Superdry's guests were Tim Kores and Tanja Kocman!

New Superdry collection is waiting for you at City Center one Zagreb East.

Superdry is an exciting contemporary brand which focuses on high-quality products that fuse vintage Americana and Japanese-inspired graphics with a British style.

Coming soon: New XYZ store!

We are eager and can't wait to reveal new XYZ store. It will be with out a doubt new shopping experience where everyone feels special, surrounded with many global fashion brands.

We opened a new XYZ Fashion Store in City Center One Zagreb East

The impressive architecture and the best selection of globally recognized brands in one place.

New Armani Exchange store opening in City Center one

Collections of clothing, shoes and accessories can be found in more than 200 stores worldwide and are now available and in Croatia. On the Croatian market, Armani Exchange brings a number of attractive, casual and sporting goods with a focus on outerwear outfit, which delight even the most jaded fashion critics.

Seductive lips – Ajda Sitar

She found 3 stylings in Sportina store and paired them with a red lip. What better colour to celebrate love than red? It symbolises love and passion, while making every look pop! Every excuse to dress up is great and as cliché as it may sound, this is why I mainly dress up for myself on the Valentine’s day.

Jana Koteska – Girl with countless talents

Marx's slogan is just that - Clothes for the people. As I have already mentioned, fashion should be wearable, people accessible. This year's campaign autumn-winter we added a new message "no filter" because we want to communicate that we are beautiful, such as we are, and we do not need to hide behind the filters, the mask, which is not true. Genuine character and sincere smile are the best fashion accessory that you wear in addition to garments.


Sonja bringing you 3 perfect styles for Valentine’s day. She wanted to pick a theme which would be in common with all 3 outfits. One colour that cross your mind when you think about Valentine’s day is red. So let’s wear – red lipstick! There’s just no better occasion for a red lipstick than on a day like this, it’s kinda must have!

New XYZ store opening in City Centre One Zagreb

The new store, that will open it's doors in Tuesday consists of various spectre of brands, from Michael Kors and Fracomina to Morgan and Vero Moda. Everyone will be able to find something perfect for themselves and feel good in a cool new vibe that the store will have.

Pink fluffy sweater

Really girly and oh-so-comfy outfit, thank's to this incredibly soft and (it's) so fluffy pink sweater by Marc Cain. Tesa decided to style it really simple, keeping the rest of her outfit in black and gold.

Marx with a festive collection of renowned fashion bloggers: Three girls, three stories, three T-shirts

The brand Marx Clothes for the people has issued a special holiday collection with the signature of renowned fashion bloggers. Special collections are marked by t-shirts that are created by the ambassador of the brand, and is a continuation of Marx's stories #nofilter.

Spring 2017: Dare to

January is for the DARE TO ACT. Comfortable cuts and designed to promote a more active everyday life of.


Austria's first XYZ store opens in more than 300 square meters of space at Atrio Villach (Carinthia) on March 16th, 2017. Brands offered by XYZ are Michael Kors, UGG, Armani Jeans, Polo Ralph Lauren, Hugo Boss, Antony Morato, Trussardi Jeans, Superdry and many more.

I am delicious – Marx campaign

Ella, Tesa and Maja have a collaboration with Sportina's brand Marx. They created they own t-shirts with special quotes an they sign. Maja is delicious.

Spring with Marx

Spring is here and Isabella wanted to keep her outfit that way. She love pants from Marx's new collection. For her, it's a really cool print for spring and summer.

Lace romance by Marx

Tesa decided to play with different textures and materials, with Marx's philosophy in mind, so simply keeping it real and here's what she came up with.

Marx – autumn colours

Ella decided to make a colourful outfit seeing as everyone is wearing black constantly. She had no idea why everyone thinks black as soon as it becomes colder.

Feng shui

Ella loves outfits that matches her mood, but which is also comfortable for her. Marx's clothes matches Ella's philosophy.

Bohemian rapsody

Marx launched their new Bohemian collection, so Ella decided to play with dresses more.

Exclusive look: Marx #NoFilter campaign

Shooting of the new campaign took place in Ljubljana.

New store opening – XYZ Gold

XYZ Gold is a new format of Sportina Group store, which connects in one place luxury fashion accessories and shoes best known fashion brands such as Armani Collezioni, Burberry, Dsquared2, Hogan, Jimmy Choo, Salvatore Ferragamo, Stuart Weitzman, Tod's and Valentino.

Marx celebrate an unique beauty without filter

Marx collection #nofilter is for those who are confidently and playful. Collection fits all who does not want to follow the "cliché" of fashion guidelines and who dare to be who they are.

When flirt becomes allowed

A few days ago the XYZ Premium Fashion Store presented an exclusive fashion event, which was premiered cooperation between premium partners.

The first opening party in Superdry style!

Last Saturday the newly opened store Superdry in Maribor Europark place full of energy talking with Tim Kores and Tanja KOCMAN style brand Superdry - the percussion rhythms of the guest DJ and entertain with Playstation consoles.

The first mono store Esprit in Croatia

Croatia have the first Esprit mono store. Simplicity, freshness, authenticity and relax are just a part of fashion attributes of Esprit. That successful fashion brand is inspired with real people.

World's leading fashion brands recommend trends for summer

The XYZ Premium Fashion Store in Arena Centre, presented the glamorous resort collection signed by some of the world's leading fashion brands such as Armani Collezioni, Burberry, Polo Ralph Lauren, Michael Kors, Marc Cain and Dsquared2.

New fashion trends introduced in Split

Split's audience was given an exclusive insight into the new fashion trends, thanks to XYZ Premium Fashion Store.

Metropol Palace Luxury Night introduced XYZ Premium Fashion Store

In luxury hotel Metropol Palace, at the end of Fashion Week, was presented a collection of prestigious fashion brands that are available in the best fashion store, XYZ Premium Fashion Store.
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